Then explain http://youtu.be/vNDEwsIGJKI
Kind of out-of-date move for Bill Gates. 'Seinfeld' was at its peak in
1998 w/ 35 million viewers Thursdays at 9 on a good night, and 29
million on a bad.
Of course, "Jerry Seinfeld" the character had always had the latest
Mac in his apartment on his show. This could create more problems than
the idea of an intelligent man shilling a broken-down piece of junk
like Vista.
http://tinypic.com/view.php?pic=2uhbkzt&s=4
August 21, 2008 - 1:14 P.M.
Ten reasons why the Seinfeld-Microsoft partnership doesn't work
Today's big news is that Microsoft has tapped comedian, Jerry Seinfeld
for their newest advertising campaign. He is to appear alongside
Microsoft co-founder and Chairman Bill Gates. Ugh.
Here are ten reasons why this doesn't work for me.
1. There are eight seasons of Seinfeld out there with a Macintosh
sitting on the corner of his desk. It will be hard to convince
people he's switched to Windows Vista with all of that legacy Mac cred
- especially now that Macs are gaining ground on Windows.
2. $10 million dollars and most people would endorse anything. How
much would it take a presidential candidate to endorse something like
tax breaks for oil companies or health insurance companies? (*ducks -
sorry for the politics)
3. Jerry Seinfeld is a writer. Writers use Macs. Everyone knows
that.
4. He's also a television personality, he has to be seen with the
latest and greatest hardware. Macs = entertainment industry, "it"
products.
5. His HP ads, though cool and somewhat entertaining, weren't
particularly effective (below). Already the Mac credibility hitting.
Notice they don't put an HP product anywhere near him? Won't work.
6. He's already been in an Apple ad (below - at the end). Think
Different?
7. Seinfeld and Bill Gates? One of the funniest men in the world with
one of the least funny. Steve Ballmer. Now that would be comedy.
8. Just look at this Mac Addict ad from 1996. Enough said.
9. I like Seinfeld. It will be painful to watch him trying to sell an
inferior product. Think of the kids! (of the 80's)
10. He's the Mac Guy! George is the PC guy! Kramer runs
Linux...Elaine - she's got that pocket rolodex thing that Kramer
bought her?
http://blogs.computerworld.com/ten_reasons_why_the_seinfeld_microsoft_partnership_doesnt_work